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viernes, 18 de mayo de 2007

AOL Buying Spree Continues

AOL has acquired a controlling interest in ADTECH AG, an international online ad-serving firm based in Frankfurt, Germany.

ADTECH AG serves publishers in 25 countries, with a strong presence in Europe.

"AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions," said Randy Falco, Chairman and CEO of AOL.

Financial terms of the deal were not disclosed.

The acquisition is the second buy for AOL in as many days. Yesterday, the company announced that it had acquired Third Screen 14935, a mobile ad specialist.

According to a Reuters report, rumors of acquisitions continue to dominate the industry, with analysts saying aQuantive and ValueClick are likely targets.

Earlier this month, Microsoft offered $1 billion for 24/7 Real Media.

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